In the 1950s, Sam Walton opened a five-and-dime store in downtown Bentonville, Arkansas (you can check out the Walmart Museum if you’re ever in the area). Inspired by 5&10’s success, Walton opened the first Walmart in 1962 in Rogers, Arkansas. 

In its early years, Walmart focused on rural areas to avoid competing with retail giants like Sears and Kmart. By emphasizing customer attention, low costs, and efficient distribution networks, Walmart became the largest retailer in the U.S. by 1990. By 2001, Walmart’s total sales surpassed Exxon Mobil and ranked as the largest corporation in the world. 

Sam Walton was awarded the Presidential Medal of Freedom by President George H. W. Bush in 1992 for his commitment to helping individuals, businesses, and the country succeed. During Walton’s acceptance speech, he expressed what would become the company’s driving purpose. He said, “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” That thread is woven into each logo design over the years of Walmart’s evolution.