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Priceless Marketing Tools for Self-Starters and Small Business Owners

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It’s up to self-starting entrepreneurs to use the best marketing tools out there to build a reputation for their business.

Since ‘solopreneurs’ and small business owners have fewer resources than bigger businesses, they have to make it up with their ingenuity and creativity.

Luckily, there’s plenty of fantastic marketing tools that get the job done, and in this blog post, we’ll be talking about four of them.

Content Marketing

Content marketing is an outstanding tool for driving new visitors to your business website. Let’s talk about why.

Content marketing is inbound, which means it brings clients to you instead of the other way around.

When visitors actively search for content that can help them with their problems, they will come to you for solutions.

Then you’re in an excellent position to cater to their needs and establish a connection with potential customers.

The content you put out gives you a chance to showcase your expertise and knowledge. If you appear knowledgeable and professional, you can start building your reputation.

By doing so, you’ll open new opportunities for yourself and your company.

Why are successful marketers putting so much effort into their content? Because it works!

According to research by the Content Marketing Institute, 86% of marketers think content marketing is a key marketing strategy that attracts clients to their business.

By creating useful content, visitors come to their websites and begin their conversion path to clients.

For small businesses and solopreneurs, content marketing is a proven tool for marketing their business.


Creating a webinar is something that every solopreneur or small business owner must consider when making a name for themselves or their company.

Webinars are fantastic for generating leads, making them an essential tool in your marketing toolkit.

During webinars, you’re talking to a crowd that’s engaged and eager to hear what you have to say and offer.

If you deliver a great lecture, your webinar attendees will convert to paying customers.

man filming on phone

You should host webinars because they are great sources of content that can be reused and repurposed for your content marketing strategy.

Since content creation is time-consuming and requires loads of effort, you can repurpose your old lectures into valuable content. A well-thought webinar can give you content to fuel your content posting for weeks or more.

Are you having trouble picturing the value of webinars for promotion? Let’s talk facts.

Research has shown that 73% of marketers and business leaders say webinars as a proven way of generating quality leads for their companies.

If your business needs quality leads to kick things off, a webinar is a tool for making that happen.

Start thinking about how you can convert your knowledge into a fantastic webinar experience and seize the opportunity for lead and content generation.

A Strong Instagram Game

Instagram has quickly become a priceless tool for small businesses, self-starters, and eCommerce retailers.

Use Instagram because it beats other social media platforms for reaching sales targets.

Instagram’s key features encourage engaging with individuals, which is excellent news for your product or business.

You shouldn’t pass on the opportunity to show what your product can do and reach as many potential customers.

For influencer marketing, Instagram remains the undisputed king. You’re probably aware of the huge revenue numbers that influencer marketing is racking up.

A strong Instagram game allows you to reach out to influencers and get them to try your product. You could help your product reach stardom overnight.

According to data by Marketing Charts, 36% of users in the US use Instagram to follow brands and businesses, making it the most popular social media platform for brand following.

At the moment, Facebook is no longer the most popular social media platform for achieving brand awareness.

So, turn to Instagram to build a presence for your new business on social media.

Virtual Events That Drive Sales and Awareness

Virtual events have been booming for years and are now a key marketing tool for businesses
across all industries.

Also, virtual live events give you a unique opportunity to do something special and connect with your audience in real time, which they will reward with sales.

When you’re doing a live event, you can engage your audience more than traditional marketing methods and create a unique virtual live setting.

During that time, you can showcase your product, exercise exclusiveness, and close sales.

You should use virtual events to invite guest speakers and boost the value of your virtual experience.

Guest speakers are one of the best ways to boost web event attendance, which is a major advantage if you’re looking to close sales mid-event.

Virtual events give you collaboration possibilities that your business enterprise can benefit from immensely.

Think of the ways you can use virtual events to secure sales for your business.

If you’re having a hard time coming up with ideas, we’ll name a few:

  • use them to offer special event-based discounts
  • create exclusive live event deals and bundles
  • make use of the limited-time nature of live events
  • create early bird deals for event attendees

Virtual events give you a shot at doing product showcases differently and reach a wider audience than ever before. It would be foolish to miss out on this opportunity.


Despite fighting an uphill battle with limited resources and wealthier competitors, small businesses and solo enterprises still hold a chance for success.

Using the priceless marketing tools fine-tuned for independent self-starters and small business owners, you can reach success and business growth.

Getting it isn’t easy, but it remains an attainable goal.

Author bio:

Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.

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