Founded in 1983 in Switzerland, Swatch is a world-famous watchmaking company. The brand is renowned for its affordable prices, higher quality, and unique watch designs and is sold in hundreds of stores across the globe. 

The visual identity of Swatch is something that is very important for the brand, and it has not changed since 1983, despite the fact that the brand keeps introducing a new colorful design every year. In not redesigning their logo, Swatch created an iconic symbol associated with stylish watches for decades.