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6 Emerging Digital Trends Your Business Must Take Advantage Of

Contributor Post - Growing Your Business


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If you have yet to capitalise on emerging digital trends within your chosen industry or sector, your business may be missing out. It can allow you to stand out from the crowd and benefit from cutting-edge technology that can thrust your business to new heights in a matter of minutes. If you’re unaware of which emerging digital trends your business should be taking advantage of, however, continue reading to find out everything you need to know.

The introduction of chatbots

In recent years, the customer service process has been impacted by a number of technological advancements and, as a result, is now largely digitised. This has led to the introduction of chatbots which is poised to take off in the coming years as it continues to revolutionise a wide range of small businesses and large corporations alike. It can allow you to deliver first-class customer service, ensure no customer question or query goes unanswered, and prevent potential customers from abandoning their cart, for example.

The growth and development of VoIP

VoIP, or Voice over Internet Protocol, is, in the simplest of terms, the practice of delivering voice-based communications over an internet network. It may not necessarily be a modern phenomenon in itself but it is expected to benefit from dramatic growth and development in the coming years and impact businesses from a wide range of industries and sectors as a result. In the past couple of years, Google Voice for Business has also revolutionised the VoIP game, with this guide to Google Voice for Business able to inform you of everything you need to know about the cutting-edge communication tool and enable you to make an informed decision. 

The explosion of live streaming

It may have entered into the mainstream through the gaming and entertainment industries, but the explosion of live streaming is also becoming increasingly popular amongst businesses and e-commerce platforms in particular. It can, for example, be used to stream live interviews with clients or big names in the industry, live Q&A sessions with an experienced host, product demonstrations, promotions, and tutorials, upcoming product launches to generate hype, exclusive behind the scenes videos, and educational events. This can allow your consumers to interact and engage with your brand in more ways than ever before and allow you to strengthen your relationship with your most valuable customers.

The use of voice-activated searches

In today’s digital landscape, voice-activated searches are the norm. It may seem like a drastic to change to make if you are accustomed to manual search methods, but it can play a crucial role in providing accurate information for users that tend to shop online using search engine functions, for example. It has already taken off in the e-commerce and entertainment industries and is set to infiltrate a growing number of businesses in the coming years as it continues to enter into the mainstream. If you are looking to boost brand awareness by tapping into the increasing popularity of audio content, recent data has proven that voice-activated searches are a trend that your business must take advantage of at the earliest convenience.

The mounting popularity of push notifications

If you are aware of push notifications, you are more than likely aware of how effective they can be in reminding and encouraging social media users to perform a particular action. It can boost conversions and, therefore, also boost sales for your brand by injecting an additional layer of personalisation to strengthen your existing bond with your customers. It can also be a great way to re-engage customers that abandoned their shopping cart or showed interest but failed to convert by providing them with an opportunity to continue where they left off and inspire them to return time and time again.

The increasing importance of interactive content

In order to take advantage of emerging digital trends, your business must take advantage of the wide-reaching benefits of interactive content. In the next year, it is set to become one of the fastest-growing digital trends and materialise in the form of polls, quizzes, augmented reality, 360-degree videos, and virtual reality, just to name a few. It is also fresh, original, and highly memorable and, as a result, far more likely to make an impression than non-interactive content and remind customers to remember your brand as well as what it entails.

If you are interested in keeping up to date with the latest technological advancements in the business world but don’t know where to begin when it comes to applying them to your company, there are several emerging digital trends you must take advantage of. This includes the introduction of chatbots, the growth and development of VoIP, the explosion of live streaming, the use of voice-activated searches, the mounting popularity of push notifications, and the increasing importance of interactive content.

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