User experience (UX) in web design refers to the overall experience and satisfaction a person has when interacting with a website or web application. The goal of UX design is to create intuitive, efficient, and enjoyable interactions for the user. Key aspects of UX in web design include:

• Information architecture - The structure and organization of content and navigation
• Interaction design - The way users interact with the website's features and functionality
• Visual design - The aesthetics, layout, and visual elements that contribute to the overall look and feel
• Usability - The ease of use and accessibility of the website for users with diverse abilities
• Emotional response - The feelings and perceptions users have when engaging with the website

Effective UX design prioritizes the user's needs, goals, and pain points, resulting in websites that are easy to use, visually appealing, and provide a positive overall experience for the visitor.