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What is a hero image in web design?



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A hero image, also known as a header image or main banner, is a large, prominent visual element at the top of a web page. The hero image is typically the first thing visitors see when they land on a website. The primary purposes of a hero image are:

  • To make a strong, visual first impression and capture the user's attention
  • To convey the brand's identity, product, or service in an impactful way
  • To set the tone and context for the rest of the website's content and design
  • To guide the user's attention and encourage them to explore the website further

Hero images are often high-quality, full-width photographs, illustrations, or videos that effectively communicate the website's message and encourage user engagement. They are commonly used in web design for e-commerce, creative agencies, and marketing-focused websites.

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