There’s a lot to consider when designing your logo: An organized layout that’s legible at any scale, an on-point icon, and a font that matches your brand. But choosing the right colors for your logo can be a struggle, and rightly so. There’s a lot riding on your decision. Your logo’s color palette can connect with your target audience on a deeper psychological level, stir up specific emotions, and convey your business values.  

If you’ve been stuck in a never-ending ping-pong between colors, I’ve got your solution. This is what you do: You choose a neutral color (black, gray, beige, or brown) and an accent color (anything from Rudolph red to sky blue). From that starting point, you have endless options at your disposal by using varying shades and tints.