You just started your business, and you’re looking for ways to get attention—I don’t blame you! It’s important to connect with other businesses, and that’s what we call brand collaboration. Incorporating brand collaboration into your marketing strategy is a great idea, whether you’re a new business owner, content creator, or running your business for years.

Brand collaboration can be two things. It can be when a) a brand pays a content creator to create content using their product or service or b) when businesses collaborate to create content that showcases their products and services to each other’s audiences.

So, whether you’re a business owner or content creator, you’ll want to read this post to learn how to find brands to collaborate with.